{"product_id":"purisima","title":"Tequila Purísima","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003ePurchase by invitation  only\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eA Return to Purity and quite simply a reckoning.\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eTequila has changed. Once a spirit defined by tradition and craftsmanship, it has become something else entirely—oversaturated by mass production, celebrity branding, and marketing-driven versions of luxury.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe focus has shifted.   From quality to visibility.   From authenticity to accessibility.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eFor the creator of Tequila Purisima, Brent Hocking, tequila has always been about purity, process, and patience—qualities that have become rare and even harder to preserve.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eLong before “additive-free” became a trend, Hocking was the original disruptor setting the gold standard and committed to creating tequila with no additives,\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e \u003c\/span\u003eand in its purest, most uncompromising form.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eIn 2009, he introduced\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e \u003c\/span\u003ethe original\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e \u003c\/span\u003eDeLeón Tequila, pioneering a level of craftsmanship that set a new benchmark for ultra-premium spirits. He created aging tequila naturally in exquisite barrels of French wine casks, achieving depth and complexity without artificial coloring, flavoring or shortcuts.   An approach born from a deep wine background and respect for time, terroir, and the patience required to perfect them both.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eHis commitment to purity and innovation earned him an unparalleled level of recognition. Hocking is the only person in the nearly 40-year history of the Robb Report to win ‘Best of the Best’ five times, and he is a two-time Grand Prize winner of the World Beverage Competition Best in Show. No one had ever achieved such dominance before. He was setting records while others were just discovering tequila.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eBut accolades were never the goal, creating something exceptional was.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eA Crossroads\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe industry drifted toward trend, mass appeal and further from quality.\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e \u003c\/span\u003e With every celebrity or athlete slapping their name on a bottle, with every new \"luxury\" tequila engineered for mass consumption rather than true connoisseurship, he realized something crucial—there was nothing left for him to drink. The liquid that he had grown accustomed to, the level of quality that he had pioneered, no longer existed. Even the original brand and liquid he created had been completely changed.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eSo, he set out to make it himself again. Not as a statement. Not as a business venture. Simply because it needed to be done.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eThe Answer:   Tequila Purisima - \u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eTequila Purísima.   The Reckoning. \u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eCrafted without additives.  Without shortcuts.  Without compromise.   Made for those who understand that true luxury is not marketed – It is earned.  \u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eA  Return to Authenticity. \u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eTequila Purísima is born in Purísima del Rincón, Guanajuato, Mexico.  A place and name that translates to \"Purest of the Corner,\"  honoring the Immaculate Conception.\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e   Purity is not just our inspiration – it is our origin.\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eOne Tequila.  One Distillery\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eTequila Purísima stands alone.  One tequila produced at one distillery.  One of one. \u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eThe Power of Water\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eTequila is 60% water.   Yet few speak of its importance.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e At  Tequila Purisima three natural spring wells each 400 meters deep feed the process and drawing what has been tested as among the purest waters in all of Mexico.    \u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003ePurity begins here.  Everything else follows.\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eA Place for Purity\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eThe bottle i\u003c\/i\u003e\u003ci\u003etself – sculpted in restraint and \u003c\/i\u003e\u003ci\u003emeticulously shaped to reflect the purity and quiet force of water.  Minimalist. Meticulous. Exacting.   \u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eCrowned with a sculptural nod to the blade of the Coa, endured for generations in the process of Jimadors.\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eA Quiet Guardian\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe packaging is an elegant python motif.  A subtle homage  in reverence of the serpent that guards the heart of Mexico’s flag – and the spirit within. \u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThere are no loud signatures.  No overt branding. \u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eOnly those who know will recognize what they’ve found.     \u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eIt Begins – with the Blanco. \u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eNo true tequila exists without a perfect  Blanco.    No shortcuts.  No corrections.  \u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eAt Tequila Purisima, the Blanco is not a stage.  It is the standard.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eIt is the blanco that must be perfected and\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e \u003c\/span\u003eit is Blanco that\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e \u003c\/span\u003egoes into every aged tequila from Reposados to Anejos to Extra Anejos.\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e \u003c\/span\u003eIf the Blanco isn’t perfect, nothing is.  \u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eFor Those Who Know Better\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThis is not about changing the industry—it is about restoring what has been lost.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eFor those who value craft over hype.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eQuality over excess.\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eAuthenticity over everything.\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eTequila Purísima.\u003cspan class=\"m7941488028107315909apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cspan\u003eFor those who know better.\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Tequila Purísima","offers":[{"title":"Bottle","offer_id":43180452020335,"sku":null,"price":599.0,"currency_code":"USD","in_stock":true},{"title":"3 Bottle Set","offer_id":43180452053103,"sku":null,"price":1497.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/9622\/9999\/files\/TEQUILA_PURISIMA.jpg?v=1763911214","url":"https:\/\/superyachtwineclub.com\/products\/purisima","provider":"Superyacht Bar","version":"1.0","type":"link"}